News: Wonderbra goes strapless with iris

Wonderbra is running a nationwide integrated campaign, created by iris, to promote the launch of its Ultimate Strapless bra, the first on the market to use Wonderbra’s new revolutionary built-in hand-shaped support. The campaign features online, social media, PR and retail elements, and kicked off at the end of June with a photocall at Westfield Shopping Centre. Wonderbra partnered with Debenhams and House of Fraser to offer customers a free gift with purchase, while promotional staff handed out flyers and demoed the Ultimate Strapless to drive customers in-store.

News: Win coaching with Andy Murray from Highland Spring

Highland Spring mineral water is offering a coaching session with Andy Murray in an on-pack promotion. Created by Edinburgh-based marketing communication agency Multiply, the ‘Get Set With Andy’ promotion prize package includes a once-in-a-lifetime VIP day at the National Tennis Centre in Roehampton where, after a tour of the world class facilities, Andy Murray will provide tennis tips and coaching.

Feature: Original Source toiletries sponsors Mountain Mayhem bike event

Original Source, the PZ Cussons-owned toiletries brand, is to sponsor Mountain Mayhem, the world’s biggest 24-hour mountain biking endurance event, in a three-year deal starting in June. Now in its twelfth year, the race is to be renamed the ‘Original Source Mountain Mayhem.’ It is understood that there will be product sampling and possibly brand-related competitions linking in with it. Philippa Heywood, senior brand manager at Original Source, says: “We’re getting the brand involved in what its users naturally love to do. It also makes sense for Original Source washing products to have a presence at one of the muddiest and most intense events in the UK.”