posted by:Martin Croft Mon 8th Mar 2010

iD Experiential and Alpro soya have teamed up to create an experiential campaign featuring the Alpro soya Breakfast Roadshow, a sampling campaign offering consumers the chance to win a family holiday in Devon.

Coca-Cola Enterprises (CCE) is launching Schweppes Lemonade in a new take-me-anywhere 500ml bottle in March 2010, and is promoting the new format with ‘Try Me Free’ coupon activity.

Mon 8th Mar 2010

Diageo Great Britain is putting £5 million behind a launch marketing campaign for its new Smirnoff vodka and Cola pre-mix, with in-store sampling and partnerships with retailer loyalty cards.

Mon 1st Mar 2010

iD Experiential and Alpro soya have teamed up to create an experiential campaign featuring the Alpro soya Breakfast Roadshow, a sampling campaign offering consumers the chance to win a family holiday

MP3 players, gift vouchers, cash and extra holiday time are more likely to motivate UK employees than other incentives such as employer-sponsored drinks or extra time off for charity work, new researc

VisitScotland is again working with Edinburgh agency Blue-Chip Marketing on its promotional campaign for this winter, White Invite 2010.

Vouchercloud, the new iPhone app that helps consumers find exclusive discounts in their area and then sends voucher codes to their mobile phones, has reached number one in the lifestyle section of the