Powergirls to conduct in-store activity for Batiste
posted by:Martin Croft Mon 13th Jul 2009
Vivalis Limited is offering consumers a chance to win a customised Vespa scooter via an on-pack promotion on Original, Tropical and Blush variants of its Batiste Dry Shampoo.
The competition is part of a range of marketing activities for the brand, which also includes brand ambassadors supplied by field marketing agency Powergirls carrying out in-store activity across 20 Boots flagship stores every Saturday from mid-July for a month.