Wonderbra is running a nationwide integrated campaign, created by iris, to promote the launch of its Ultimate Strapless bra, the first on the market to use Wonderbra’s new revolutionary built-in hand-shaped support. The campaign features online, social media, PR and retail elements, and kicked off at the end of June with a photocall at Westfield Shopping Centre. Wonderbra partnered with Debenhams and House of Fraser to offer customers a free gift with purchase, while promotional staff handed out flyers and demoed the Ultimate Strapless to drive customers in-store.