News: Lights, camera... Blu-Tack!

Bostik, owner of the Blu-Tack brand, is challenging amateur movie makers, schools and colleges to produce an advert which it can use to promote the sticky blue stuff next year, which will mark the product’s 40th birthday. Entrants need to devise, script and produce an animated Blu-Tack movie ad up to 30 seconds long. The winner -- chosen by judges including leading admen and an animation expert from Nick Park’s Aardman Animations -- will receive £2,000 worth of computer equipment or software of their choice, to make even better movies.

News: Doritos plays Guitar Hero

Doritos is launching a campaign based around hugely successful video game Guitar Hero on the Xbox Consumers who buy Guitar Hero packs of Doritos can visit the snack brand’s website, where they can enter an on-pack code which gives them access to a special advergame version of Guitar Hero. They have to play the game against the campaign’s lead character, Alan (who also features in the TV and other advertising for the promotion). If they can survive for a certain length of time, they will be entered into a draw to win one of three Guitar Hero 5 kits, which are being given every day for 80 days.

Feature: Clangers help fight cancer

Yorkshire Cancer Research is linking with The Clangers for a fund-raising initiative aimed at supporting cancer research at Bradford, Hull, Leeds, Sheffield and York Universities and associated teaching hospitals. The Clangers licensing agency, Coolabi, has worked with Yorkshire Cancer Research to create a number of direct fund-raising schemes and also to set up partnerships with well-known Yorkshire manufacturers, service suppliers and retail outlets.