Whyte and Mackay is using social media services Twitter and Google Latitude for a UK-wide event called ‘The Whyte and Mackay Safari Hunt,’ in what is believed to be a drinks industry first. Consumers follow clues posted on Twitter and Google Latitude to track down the Whyte & Mackay red lions (as featured in the brand’s logo), which are hiding in bars and pubs in Glasgow and London. Once the lions have been spotted – they will be placed on the bar of each pub or bar -- all the hunter has to do is walk up to them and touch them. They will then receive a bottle of whisky or drink, after revealing their Twitter ID.