Original Source, the PZ Cussons-owned toiletries brand, is to sponsor Mountain Mayhem, the world’s biggest 24-hour mountain biking endurance event, in a three-year deal starting in June. Now in its twelfth year, the race is to be renamed the ‘Original Source Mountain Mayhem.’ It is understood that there will be product sampling and possibly brand-related competitions linking in with it. Philippa Heywood, senior brand manager at Original Source, says: “We’re getting the brand involved in what its users naturally love to do. It also makes sense for Original Source washing products to have a presence at one of the muddiest and most intense events in the UK.”