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PPI becomes Brand Addition
Smaller agencies need to control costs
Professional development: The name game
Opinion: Celebrating 75 years of the ISP
ISP Awards emphasise effectiveness
To consolidate or be consolidated
Achieving buy in from procurement
Kreate wins second ISP Football Tournament
Agency chiefs to speak on consolidation
Have a good downturn
Special report: Women in marketing
Rethinking the gender agenda
McGann appointed to Brham board
Gary Brine named as chair of MCCA
New MD takes over from Jordan at Wax
‘Below the line’ grows for WPP
Promoters’ problem page plea
Gorilla, gum and Wispa lift Cadbury revenue
Cello reorganises to form Tangible Group
OFT crackdown on bogus prize draws
Ex-DLKW chief heads Momentum in London
Management changes at Wax Communications
Budgets increased for sales promotion
Landround appoints new directors
Cocktail Marketing acquires promotions firm
Sales promotion: Please and close
Sales leap at MKM after acquisitions
MCCA highlights creativity in a tough year
Nectar operator sold to Aeroplan
Professional development: The name game
posted by:Chris Bestley, ISP Sun 26th Oct 2008
With the ISP’s relaunch of the ISP Diploma as the ISP Diploma in Promotional & Interactive Marketing, director of education Chris Bestley considers taxonomy, definitions and training
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