Sales Promotion magazine was re-branded in May 2010 to Promotional Marketing magazine and is now the leading print magazine in its field.

A monthly magazine covering promotional marketing across all media channels, from digital to direct mail, published in partnership with the Institute of Promotional Marketing, Promotional Marketing magazine also provides analysis on business practice, regulations and research.

The magazine’s remit is to report on all marketing communications that include a ‘call to action’ – a message that gets a target audience to commit to do something or to change behaviour in some way. While ‘sales’ have traditionally been a key measure of success, the industry has evolved to incorporate a wide range of KPIs, both hard and soft.

We cover ‘classic’ sales promotion techniques such as two-for-one deals, on pack promotions, money off vouchers and competitions, as well as the latest techniques, including event and experiential marketing, social media, word of mouth, mobile couponing, proximity marketing and other digital developments.

Martin Croft joined as editor at the beginning of November 2008, bringing with him a wealth of knowledge and experience from 25 years as a business journalist, including stints on Precision Marketing, Media Week, Brand Strategy, New Media Age and Marketing Week, where he was most recently a Contributing Editor.

The magazine’s circulation is audited at 7921 and is made up of marketers both agency and client side. For more details call the sales team on our contacts page.