About Us
In September 2006, Sales Promotion magazine was re-launched in partnership with the Institute of Sales Promotion (ISP). The new partnership highlights how successful sales promotion is as a discipline and the many different media it uses, while also taking a strong standpoint on ensuring the regulations and codes of conduct are adhered to by promoters and agencies
Each month will include advice and opinion on all aspects of sales promotion, ranging from using promotional merchandise across all media channels, from digital and direct marketing to staff motivation and experiential marketing, to ensuring you are compliant with legislation in place.
Browse some of the more light-hearted columns and recognise your colleagues or bring yourself up to date on European legislation... all in one issue
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