
Advertising with Sales Promotion Magazine
In September 2006, Sales Promotion magazine was re-launched in partnership with the ISP. The new partnership will help highlight how successful sales promotion is as a discipline and the many different media it uses, while also taking a strong standpoint on ensuring the regulations and codes of conduct are adhered to by promoters and agencies. This means it is now a magazine that is more informative to read and truly reflects the creative people that work in the industry.
It is mostly down to the change in editorial style that our requested readership is going up each month. This means that the quality of the readership that your advertising targets is vastly improved, read each month by... PEOPLE THAT ARE ACTIVE IN RUNNING PROMOTIONS!
Testimonials
"We received enquiries within the first week of our advert appearing in Sales Promotion" - Kerry Bell, SAF (UK) Ltd
"I thought I'd drop you a line to congratulate you on the improvement - great stuff, you must be very pleased" - Mike Gleeson, Archangel
"Congratulations on a much improved revamp" - Maxwell Law, DMS Ltd
Circulation details
Who reads the magazine?
Heads of Marketing and Marketing Managers
Promotions and Brand Managers
Sales Promotion Agencies
Managing Directors
HR Management
Decision makers 53%
Plan, organise or involved in promotions 38%
Sales promotion or marketing agencies 29%
What is the annual spend on promotions?
£0k - £25k 39 %
£25k - £100k 24%
100k - £1 mil 20%
£1 mil + 8%
Quality readership
As part our plans to continually develop the magazine, the circulation received its first audit this year and has an ABC figure of 7,821. If you would like more details on the readership breakdown please call Marcus Zoller on 020 7689 5573 or email marcus.z@salespromo.co.uk. |
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Interested in advertising with us? Download a PDF Media Pack for 2009.
Contacts
Publisher:Matt Sullivan
matt.s@salespromo.co.uk
Tel: 020 7689 5572
Ophelia Smith
ophelias@amethystmediasales.com
Tel: 020 8399 2520
Marcus Zoller
marcus.z@salespromo.co.uk
Tel: 020 7689 5572
Editorial:
Martin Croft
martin.c@salespromo.co.uk
Tel: 020 7689 1952
Circulation Enquiries:
Matt Sullivan
matt.s@salespromo.co.uk
Tel: 020 7689 5572
Sales Promotion is published by
Sales Promotion Publishing Ltd
Arena House, 66-68 Pentonville Road,
London, N1 9HS. Tel: 020 7689 5572 Fax: 020 7837 5326
Advertising rates
Display
Double page spread £3500
Full page £1690
Half page £950
Quarter page £530
Marketplace
The classified section of the magazine gives you the opportunity to promote your company in front of readers that are looking for a specific product or service, ensuring high quality leads to your advertising. £20 per sccm.
Agency Roster
A guide for promoters on what agencies are around and what areas they specialize in. Also available online at www.salespromo.co.uk with a link direct to your own site, it provides agencies with targeted coverage for just £45 per month, or £495 per annum.
Inserts
Single A4 sheet £150 per 1000
Recruitment
£25 per sccm
Discounts are available for series bookings
Technical details
Dimensions
DPS bleed 426 x 303
DPS trim 420 x 297
Full page bleed 216 x 303
Full page trim 210 x 297
Half page vertical 90 x 262
Half page horizontal 185 x 128
Quarter page 90 x 128
Eighth page 90 x 61
All sizes are in millimeters
Accepted file formats
Files should be sent as a Photoshop EPS with embedded fonts.
All files must be no less than 300 dpi.
All files must be CMYK
We also accept Illustrator EPS, TIFF and print ready PDFs.
Terms and conditions
BOOKING
Verbal agreements are considered final unless cancelled. Written confirmation of instruction will be sent after receipt of verbal booking and DO need to be signed and returned. If no such response is received and Sales Promotion do not hear to the contrary in writing, the advertisement will be considered booked and the advertiser and /or his agent will be considered liable for the order and its full payment.
PUBLICATION
Copy must be supplied with an application from Sales Promotion. If copy is not received by copy deadline Sales Promotion reserves the right to repeat copy used previously without notification. Deadline for copy date for both colour and mono is 4 weeks prior to publication date.
PAYMENT
Payment is due no later than 30 days from the date of invoice. For new clients and overseas advertisers, however pre-payment must be made by the copy deadline 4 weeks prior to publication date. Any discount on rate-card only applies if payment is received within 30 days of invoice.
CANCELLATION
Cancellations can only be accepted in writing. Cancellations of advertisements cannot be accepted less than 4 weeks prior to copy date. Sales Promotion's Advertising Department will acknowledge written cancellations. If acknowledgement is not received the advertiser and/or his agent should assume that cancellation has not been received. Any discount on rate card for series booking will be re-reimbursed to Sales Promotion if the whole series is not fulfilled.
Sales Promotion Magazine Forward Features List 2009
January
- Special Report: Procurement
- Digital marketing: PC and Mobile Games in Promotions
- Direct Marketing: Reaching the Over 50s
- Experiential/Events: Exhibitions
- Industry Focus: TV, Audio and Home electronics
- Motivation: Away days and company events
- Shopper Marketing
- Technology: Technology for Marketing & Advertising show preview
- Products: Food and Drink/Easter
- Supplement: 30 Under 30
February
- Special Report: Promoting to Families and Children
- Promotional Marketing Exhibition preview
- Digital Marketing: Online and Mobile Coupons
- Direct Marketing: Specialist Print
- Experiential/Events: Guerrilla and Ambush Marketing
- Industry Focus: Financial Services
- Motivation: Employee benefits
- Partnership Marketing
- Products: Toys and Games
- Supplement: Technology
March
- Special Report: Business to Business
- Digital Marketing: Internet World preview
- Direct Marketing: Door Drops
- Experiential/Events: In Store Demonstrations and Sampling
- Industry Focus: Motor Vehicles
- Motivation: Online and Stored Value Card-based Staff Incentive Schemes
- Technology for Marketing: Kiosks, Interactive and Touch-Screen Systems
- Products: Clothing and Bags
- Supplement: Vouchers and Gift Cards
April
- Special Report: Scotland
- Motivation: Long-Service and Staff Retention
- Digital Marketing: Email Best Practice
- Direct Marketing: Using Premiums and Incentives in Mailings
- Experiential/Event Marketing: Roadshows
- Industry Focus: Luxury Brands
- Technology for Marketing: Intelligent Vouchers, Coupons and Scanning Systems
- Products: Desktop Accessories
- Supplement: Training and Professional Development for Marketers
May
- Special Report: Experiential/events/festivals
- Direct Marketing: Data Best Practice
- Digital Marketing: Using Search to Drive Successful Promotions
- Industry focus: Magazine and Newspaper Publishing
- Motivation: Stored-Value Cards
- Technology for Marketing: In-Store TV and Radio
- Products: Publishing Incentives
- Supplement: ISP Awards
June
- Special report: Shopper Marketing and Point of Purchase
- Digital Marketing: Developing Compelling Content
- Direct Marketing: Tiptoeing Through the Competition Minefield
- Experiential/Events: Music and the Arts
- Industry Focus: Packaged Foods and Soft Drinks
- Risk management
- Technology for Marketing: Developments in Card-Based Loyalty Schemes
- Products: Electrical and Electronic Incentives
- Supplement: Motivation
July/August
- Special report: Sports related promotions
- National Incentive Show Preview
- Digital Marketing
- Direct Marketing
- Experiential/Events
- Industry Focus
- Motivation
- Technology for Marketing
- Products: Sports Merchandise
- Supplement: Christmas, end of year and seasonal events and Promotional Items
September
- Special report: Licensing
- Digital Marketing
- Direct Marketing
- Experiential/Events
- Industry Focus
- Motivation
- Technology for Marketing
- Products: Calendars and diaries
- Supplement: Vouchers and Gift Cards
October
- Special Report: TV and Radio Advertising
- Digital Marketing
- Direct Marketing
- Experiential/Events
- Industry Focus
- Motivation
- Technology for Marketing
- Products: Merchandising for Film and Music
- Supplement: Digital
November
- Special report: Mobile marketing
- Digital Marketing
- Direct Marketing
- Experiential/Events
- Industry Focus
- Motivation
- Technology for Marketing
- Products: Green and Ethical Incentives
- Supplement: Motivation
December
- Special report: Cause Related Marketing and CSR
- Digital Marketing
- Direct Marketing
- Experiential/Events
- Industry Focus
- Motivation
- Technology for Marketing
- Products: Writing Instruments
- Supplement: ISP Yearbook


