News: GMTV launch coupon incentive

GMTV is to launch a coupon incentive to develop its web activities and encourage higher interactivity with its viewers.

The breakfast show has partnered with digital marketing services provider, Couponstar, to provide visitors to the GMTV website with a range of consumer-printed coupons and vouchers for in-store redemption. Couponstar’s CouponNET™ allows GMTV’s viewers to save money on a range of grocery, pharmaceutical and retail brands including Ocean Spray, Emmi, Pedigree, and Colgate.

With 75% of GMTV’s users being females over 25 and 70% of these having at least two children, tips on how to run the household more efficiently and save money on the weekly shopping bill are key areas of interest to GMTV’s web visitors.

Commenting on the promotion, Gareth Herincx, New Media Editor, GMTV explains, “At GMTV we pride ourselves on having some of the best online money-saving advice and tools in the business, and through CouponNET™we are able to expand on the promotional offers we can make available to our viewers. The fact that the coupons are for everyday products and are redeemable at all major supermarkets means we can provide relevant offers to everyone that fits into the viewers’ lifestyle easily and effectively.”