Feature: E-ducation, E-ducation, E-ducation

2006 saw the launch of the ISP Diploma on-line resource and an important change in the way the course is run. Candidates now have 24/7 access to the papers, case studies and other resources and that is particularly important when they are studying in their own time, at home and at work. No longer does a bag full of stuff have to travel everywhere with them.

The resource runs on a platform provided by specialist on-line education providers Nelson Croom (www.nelsoncroom.co.uk) and has the potential to provide many more interactive functions than we are currently using, providing us with room to grow and evolve over the coming years. The move to online has also had a number of other significant benefits. Alina Cartledge is a previous Diploma graduate now working in Australia and in charge of education for the Australasian Promotional Marketing Association (APMA). She approached us this year to look into providing a tailored version of the course for Australia and New Zealand. Consultants over there are currently rewriting Module 2 (Legal and Code) so that a variant of the course can be featured on the Online Resource for 2007. The common parts of their submissions will be marked in the UK and they will mark their Module 2 questions. This would be so much more complicated to run if there were paper-based materials circumnavigating the globe.

We have also had interest from one multinational company to design a version of the ISP Motivation Diploma (which is also on the Online resource) for 100 of their staff worldwide – again eminently doable given the new delivery platform. Today Britain, tomorrow the world!

Can you remember the first time you made a presentation to someone very senior and important? Five of this year’s Diploma candidates can, because they took part in ‘The Pitch’ at The Odeon Leicester Square recently. Five of the top scorers on the Set Brief were given the opportunity to present their proposals to the Marketing Director of Odeon, the ISP Chairman and the Features Editor of Marketing Week (the course sponsor). Nerves were clearly running high, but the clarity of thinking and pure professionalism of their presentations was outstanding. The winner of a year pass to Odeon Cinemas went to Rachel Patman from The Communication Agency.

The ISP Diploma and Certificate courses are open for enrolment now and will be until 31st January.

The 2006 Roll of Honour

ISP Diploma in Promotional Marketing: Jonathan Allen, Melanie Avgousti, Michelle Berendt, Kalpesh Bhandari, Charlotte Bibby, Joanna Blackburn, Hannah Blackburn, Amelia Blashill, Jacqueline Bower, Ian Bradbury, Jenny Bradley, Anna Bradshaw, Hannah Branch, Susie Brissenden, Shelly Browne, Seb Browne, Ross Burchell, Michele Callieu, Matthew Carter, Chris Carter, Carole Ann Clarke, Alison Clinton, Helen Connolly, Angie Conway, Isabelle Crocker, Jilly Cross, Gemma Croxen, Michelle Croxon, Nicola Curtis, Andrew Curzon, Magdalena Czekalska, Anna Dalziel, Ian Davidson, Alex Davis, Alex De Trafferd, Fiona Dennis, Annabelle Dewing, Tanya Easterman, Nicola Everns, Diane Fazioli, Helen Garrett, Olivia Gemmill, Angus Gibson, Simon Gibson, Amanda Gregson, Alice Harbison, Anthea Harrison, Alice Hobbs, Adam Horne, Caroline Hughes, Melanie Ingle, Nadine Isaac, Alexe Isle, Emily Jaques, Charlotte Jefferies, Emily Jones, Karen Kearney, Rowena Kennerley, Alexandra Knoll, Joe Ladd, Rebecca Lane, Nereda Lark, Anna Lawrence, Emma Lawrence, Sarah Lilley, Jennifer Lyons, Jenna Macdonald, Heidi MacFarlame, Lorna MacGregor, Tayyaba Malik, Tanya Martin, Pual Maskell, Jayne Masters, Karl Matier, Frances McCabe, Lynne McCusker, Clare McLelland, Ciaran Moran, Eileen Neale, Lucy Nicholson, Natalie Oh, Nicola Page, Andrea Parkinson, James Parry, Rachel Patman, David Pegg, Emma Pooley, Nicky Renison, Jody Rodger, Victoria Rose, David Rowley, Polly Rowntree, Emma Russell-Jones, Matt Ryan, Nanna Sandom, Ariadne Sarkady, Gemma Savage, Lindsay Sleight, Sally Anne Smith, Anita Snell, Matthew Stephens, Rachel Sutton, Sarah Taylor, Holly Thomas, Sarah West, Katie Williams, Vicky Williams, Jon Wilson, Emily Wright, Safa Zerin, Evelina Zivatkauskaite.

ISP Certificate in Promotional Marketing: Kim Alcock, Jo Ayre, Laura Barette, Lucy Bennett, Natalie Boden, Gareth Brock, Angela Brown, Michele Callieu, Angeline Clarke, Mike Coates, Lucy Coley, Fraser Donald, Liz Downie, Donna Egan, Delyth Evans, Claire Evans, Chloe Forsyth, Alice Green, Chris Griffiths, Amy Griffiths, Claire Harford, Rebecca Herbert, David King, Kim Marsh, Emily Maynard, Anni Meehan, Clair Merner, Eleanor Milburn, Jeremy Morton, Gemma Myers, Annette Newman, Debbie O'Brien, Emma Oldman, Phil Parker, Leanne Parton, Sarah Payne, Georgina Robertson, Kate Roxburgh, Liz Stigant, Danielle Tillett, Jon Williams.