News: Penguin links with Oasis for book launch

Mosaic Fashions is launching a joint promotion involving its Oasis Stores chain and Penguin Books linked to the latest title by bestselling author Jane Green (pictured).

The retailer is to offer customers a chance to win a beach holiday in Greece, a £500 Oasis “wardrobe makeover” and signed copies of Green’s book, The Beach House, published on June 16.

The promotion, which has been put together by partnership agency Cocktail Marketing, will be launched at its May storecard-holder events across 112 stores.

It will be supported by in-store point-of-sale, with a postcard competition entry form available at till point as well as a dedicated entry page on the VIP section of Oasis’ website.

In addition, Penguin will provide 6,000 copies of Jane Green’s bestseller Straight Talking for cardholder goodie bags, featuring a back page dedicated to the promotion.

Penguin’s marketing manager, Ruth Spencer, said: “We are delighted to work with Oasis to create this marketing partnership to target their specific female audience that we couldn’t reach through traditional advertising and to help us achieve our marketing objectives.”