News: Brahm picked by Bayer Garden

Brahm has been appointed by garden care expert Bayer Garden to develop its UK brand strategy for the next three years.

The marketing communications agency will be working closely with Bayer Garden’s in-house marketing team to develop a clear strategy and direction to develop the Bayer Garden brand in the UK market. Tactically, Brahm will also be focusing on promotional and digital opportunities in 2008.

The appointment covers the entire range of pest, disease and weed control, lawn care and plant feeding products including the UK’s number-one slug and snail killer, Bio Slug & Snail Killer, and the Provado range of plant insecticides.

Brahm won the contract in a competitive pitch against Bayer Garden’s incumbent and several other agencies.

Jane Lawler, head of marketing at Bayer Garden, said: “Brahm have an excellent understanding of the challenges facing us, and the insight, creativity and resource to deliver what we need.”

Jo Griffin at Brahm added: “We are thrilled to have been appointed to work with one of the UK’s leading garden brands. It’s a fantastic opportunity which makes the most of Brahm’s integrated capabilities and it’s a great cultural fit.”

Bayer Garden, whose products also include the house plant feeder Baby Bio, is part of the international group Bayer, which is a global leader in healthcare, nutrition and high-tech materials.