News: Nestlé to give away a car a day

Nestlé UK is launching an on-pack promotion across key confectionery brands, offering a chance to win a Mini One every day.

From 26 May, consumers will be able to enter to win one car each day for three weeks, submitting entries by text or online using a unique code placed inside wrappers.

Participating brands include KitKat 4 Finger Milk, KitKat 4 Finger Dark, KitKat Chunky Milk, KitKat Chunky Peanut Butter, Yorkie and Toffee Crisp.

Graham Walker, Nestlé UK trade communications manager, said: “Like confectionery, Minis are fun and have a wide appeal to men and women. Not only that, but consumers are used to promotions having one big prize and lots of little ones but this promotion just has lots of big prizes! We therefore expect special packs to race off the shelves.”