News: Clay reappointed for Burger King sampling

Burger King has reappointed experiential agency Clay London to develop a sampling tour for its ice cream offer.

For the second year running, Clay will run the activity to drive trial and awareness of BK Fusions, focusing on its limited-edition Summer Berry Burst flavour.

This year’s campaign is set to feature a branded ice cream van that will visit town centres nationwide including Glasgow, Manchester, Birmingham and Brighton during July.

A team of promotional staff will be distributing freshly made BK Fusions samples, which will include the Summer Berry Burst flavour. They aim to distribute a total of 700,000 samples.