News: Top London spa goes on the road

London’s leading ladies spa, The Sanctuary, is promoting its range of products through a nationwide tour in September, providing spa experiences inside an elegant domed structure.

Experiential agency iD is recreating elements of the spa, which this year celebrates its 30th birthday, with the offer of free pampering inside one of four secluded treatment pods – along with a glass of chilled champagne.

All treatments will be “express” versions of beauty treatments offered at the London spa and administered by The Sanctuary’s own trained therapists.

One of the treatment pods offers a free consultation with the first-ever scientifically certified skin imaging service, in conjunction with Beau Visage. This will provide people with an in-depth analysis of what is happening under the surface of their skin and what to do about it.

Consumers will also be able to try The Sanctuary’s product range and receive a free sample of The Sanctuary’s Spa Essentials Body Butter, providing the ingredients to re-create The Sanctuary Spa experience at home.

The roadshow will visit seven major city centres across the UK with the aim of delivering more than 900 free treatments and over 40,000 free product samples – plus many cases of champagne.

Emma Keyworth, senior marketing manager at The Sanctuary, said: “iD have developed an in-depth understanding of The Sanctuary brand and this, combined with their strong heritage in creating exciting brand experiences, gives me great confidence that this campaign will be a huge success.

“Having worked with iD on in-store marketing activity in my current role and in my previous roles at Revlon and Bourjois over the past eight years, I knew exactly which agency could create a big bang for The Sanctuary’s 30th birthday.”