News: Experiential agency expands with regional office

London-based brand experience agency i2i Marketing has expanded with a new regional office in the west of England because of client demand.

The base in Cirencester, Gloucestershire, is the first in a new network of regional offices that the agency is planning to roll out as it broadens its services.

It will offer regional clients the same one-point access to i2i’s full range of brand experience, online, promotional and in-store marketing services but with a more localised account service.

The new office will be run by Fiona Sutherland, client services director, and supported by Lisa Martin, who joins i2i Marketing from Jumping Jack.

Clients including Ginsters, Sara Lee and Weight Watchers will be among the first to benefit from the opening, with “significant expansion” predicted over the next two years.

Bruce Burnett (pictured), managing director of i2i Marketing, said the decision to locate the first regional office in the West was prompted by client demand. “A significant number of FMCG companies are now based in the West or along the M4 corridor and this will enable us to offer them a more cost-effective and personalised service,” he said.

“Cirencester has excellent access to the M4, M5, and M40, allowing us to service clients from Cornwall to Birmingham and Manchester, as well as along the M4 corridor. The new office will mean more time available to service the needs of these regionally-based clients, and less time wasted on travel.”