Feature: Fotorama whips agencies into shape

Staff from agencies and promoters dressed up as Indiana Jones and scaled steep underground escalators and fought their way through hordes of grumpy commuters to attend the 25th anniversary of fixed-fee company Fotorama.

Admittedly, although fedoras, satchels and bullwhips were sent to everyone as part of the creative invitation pack, not many were brave enough to don their costume for the event, which featured a special screening of Indiana Jones and the Kingdom of the Crystal Skull.

But Steve Berry, client services director at Fotorama, led the Indy parade, kitted out as a (very much younger) Harrison Ford.

“Like Fotorama, Indiana Jones has been successful since the early 1980s so we thought it would be highly appropriate to invite our many clients to enjoy his latest film with us,” Steve said. “The mailing gained a terrific response and those who came dressed for the occasion added to a superb party atmosphere.”

He is pictured with Colin Lloyd (left), chairman of Fotorama’s parent group, Motivcom, and president of the ISP (who is, incidentally, the same age as the film’s dashing star), and Paul Godwin, planning director of agency Positive Thinking.