Feature: Brand Licensing Europe

From pre-school to grown-ups, properties appealing to all ages will be showcased at Brand Licensing Europe, the exhibition that takes place at Olympia, London, on October 1 and 2.

The show is aimed at anyone with an interest in the business of brands, licensed product or consumer trends. It reveals what’s new, what’s hot and what will touch the consumer’s heart this year, giving visitors a chance to compare and contrast more than 2,500 properties.

Discover which brands, loveable characters, Hollywood blockbusters or cutting-edge images will drive retail sales over the next 12 to 18 months. Companies for marketers to look out for include:

• TLC Entertainment with top films and TV shows Monsters vs Aliens, Madagascar 2, Bratz, Clone Wars, Gruffulo, Lazytown, Sex and the City and Ghostbusters
• Bulldog Licensing, with children’s shows from Thumb Wrestling Federation and Adventures on Orsum Island to Bill and Ben and Andy Pandy
• PPC Enterprises with the new-look Pinky and Perky
• 4Kids Entertainment with Dinosaur King and the Teenage Mutant Ninja Turtles
• Nickelodeon with many top children’s shows such as SpongeBob SquarePants, Dora the Explorer, Backyardigans and Go Diego Go as well as South Park
• Cartoon Network Enterprises with Ben 10, the Powerpuff Girls and new animé property Bakugan
• Rocket Licensing with the MGM archive including the Pink Panther
• Coolabi with the horror of Hammer Films.