Feature: Big Brand Special

What do Wonderbra, Microsoft, Diabetes UK, The Metropolitan Police, Madam Tussauds, Daily Telegraph, Honda Cars, Marmite, Johnnie Walker and Pot Noodles have in common? Answer; they all feature in entries received for the ISP Awards 2007.

They are among over 120 household names vying for honours in this years awards. 2007 is almost certainly the best year ever for big brand representation with non food/ drink brands out numbering the traditional FMCG offerings. Particularly strong categories are digital brands, cars, leisure and print media. Surprisingly, given the pressure on alcohol advertising, the Alcoholic drinks category contains over 20 leading brands.

The entries, in 31 categories will be judged during February and early March with nominations expected to be announced week commencing 12th March. Winners will be revealed on Thursday, 24th May at the Presentation dinner to be held at the Intercontinental Hotel, 1Park Lane, London.