Feature: Original Source toiletries sponsors Mountain Mayhem bike event

Original Source, the PZ Cussons-owned toiletries brand, is to sponsor Mountain Mayhem, the world’s biggest 24-hour mountain biking endurance event, in a three-year deal starting in June. Now in its twelfth year, the race is to be renamed the ‘Original Source Mountain Mayhem.’ It is understood that there will be product sampling and possibly brand-related competitions linking in with it. Philippa Heywood, senior brand manager at Original Source, says: “We’re getting the brand involved in what its users naturally love to do. It also makes sense for Original Source washing products to have a presence at one of the muddiest and most intense events in the UK.”

Feature: Redeem the coupon

Consumer demand for promotional coupons is increasing but their misuse is holding them back from their full potential

Feature: Brand profile: Mr Kipling

We all know Mr Kipling makes exceedingly good cakes but he’s pretty good at brand marketing too – 30 years at the top is hard to beat

Feature: Professional development: The name game

With the ISP’s relaunch of the ISP Diploma as the ISP Diploma in Promotional & Interactive Marketing, director of education Chris Bestley considers taxonomy, definitions and training

Feature: Direct and digital marketing: Print evolution

Tony Spong, head of direct marketing, sales promotion and integration at marketing business consultancy AAR asks were direct marketing ends and digital marketing begins

Feature: Opinion: Celebrating 75 years of the ISP

ISP chairman Clive Mishon looks forward as the ISP celebrates 75 years

Feature: ISP: From the past to the future

Today’s ISP operates in a world of digital marketing where technology is constantly changing the way that brands and consumers communicate. Mark Ludmon goes back over the past three quarters of a century to find out how it got here

Feature: Time for ‘not-stalgia’ for a change?

Matt Tabb, managing director of Wax Communications, warns promoters that it is not always a good idea to look back

Feature: Vouchers & gift cards: Deck the halls

In an economic downturn, rewards and incentives are more important than ever at Christmas, reports Andrew Johnson, director-general of The Va, the trade body for vouchers, gift cards and stored-value solutions

Feature: Motivation: Driving sales

With car sales dropping, staff incentives can help to promote sales at dealerships

Feature: Incentives: Let me entertain you

DVDs and CDs remain popular incentives despite the growth of digital downloads, reports Rachael Glazier

Feature: Experiential and digital: Changing mindsets

Forget above- and below-the-line – the only line that matters these days is the bottom line. Rupert Cheswright, head of experiential at Line Up, argues that in tough economic times, marketers must take a more holistic view of the most relevant and meaningful ways to engage audiences

Feature: Direct marketing: Back to basics

Mike Barnes, director of marketing and business development of the Direct Marketing Association, asks if we are getting too sophisticated

Feature: Challenge Tricia

After raising over £7,500 for charity by cycling 600 kilometres from Vietnam to Cambodia last year, Intelligent Marketing managing director Tricia Weener is back in practice for another challenge.

Feature: The art of toast

A team-building idea at Toast was to challenge staff to create an artistic representation of – naturally – toast.

Feature: They should be so lucky

Staff at Haygarth had a more star-studded experience at a night-out at the O2 Arena when they met Kylie Minogue.

Feature: Days of our lives

As what there was of summer has finally ended, we find out what some agencies got up to in the name of rewarding their staff with a day-out in the sun (if they were lucky).

Feature: Motivated staff increase Alpha Group sales

Alpha Group has improved sales by between 300 per cent and 800 per cent on products at its airport retail units and cafés after bringing in motivational sales consultant Nicky Pattinson (pictured).

Feature: Licensing: Up and down the property ladder

In spite of the end of licensing link-ups for HFSS food and drink, Mark Ludmon finds there are more opportunities than ever for marketers to link brands with film and TV

Feature: Brand Licensing Europe

A preview of Brand Licensing Europe, the annual exhibition at Olympia, London, on October 1 and 2