Feature: Brands take responsibility

Brands are coming under increasing pressure to be socially responsible, but Mark Ludmon finds out to what extent this helps to promote sales

Feature: Guerrilla marketing: Breaking the rules

Guerrilla marketing is maturing into more of a mainstream part of the marketing mix, reports Mark Ludmon

Feature: In-store marketing: Good relations

Angee Walls, managing director of Catalina Marketing UK, looks at how a full customer relationship management strategy can go further than loyalty programmes and provide targeted promotions in-store

Feature: Judging and blogging in Cannes

Shelford Chandler, executive creative director for The Marketing Store, reports on June’s judging for the Cannes Lions

Feature: Partnership marketing: Happy ever after

Gavan Stewart, founder of Touchdown Brand Affinity Marketing, identifies how a winning partnership can produce a good return on investment

Feature: To consolidate or be consolidated

Daniel Domberger, a deal leader at investment banking boutique Livingstone Partners, reports on an event looking at consolidation in the marketing services industry

Feature: Direct marketing: Choosing door drop

With a new preference service giving consumers the chance to opt out of door-to-door mail, Mark Ludmon looks at the prospects for this medium for promotions

Feature: Mobile marketing: Calling the tune

The growth of 3G services is creating an untapped opportunity for marketers to use mobile content in promotions, writes Mark Ludmon

Feature: Sales promotion evolves with digital

Victoria White, head of activation at activationtmw, the promotional and experiential arm of Tullo Marshall Warren, looks at digital sales promotion – a new media landscape that is turning heads and driving response

Feature: Vouchers and gift cards: Design for living

Presentation, packaging and design are all essential for creating impact with vouchers and gift cards, explains Andrew Johnson, director-general of The Va, the trade association for vouchers, gift cards and stored-value solutions

Feature: Motivation: Global staff incentives

New technology is making it easier for companies to motivate their staff and channel partners on a global basis, writes Mark Ludmon

Feature: Promotional products: Diaries and calendars

Advances in technology and data mean calendars and diaries can be highly personalised, writes Mark Ludmon

Feature: Brand profile: More than monkey business

Unilever’s PG Tips continues to drive sales through classic in-store promotions as well as high-tech marketing formats and TV advertising