Feature: Targeting Steotypes

Women are highly valuable consumers. According to the centre for Economics and Business research, by 2025, women will own 60% of the nations wealth. So how do marketers adapt when specifically targeting females? Matt Sullivan reports.

Feature: The Maternity Test

There has always been a bit of a gender struggle in advertising agencies. What are the women supposed to do while the men spark up a Cuban over a pint of bitter and bash out the details of a lucrative pitch? Now that women are starting to think, behave and be treated more like men, will we be seeing more females at board level? Not necessarily. Celia Dunn reports.

Feature: THE VA CONFERENCE – INDUSTRY SPEAKERS

A highly impressive and informative group of leading industry experts will be providing valuable insight, advice and comment at the fourth annual Va conference, which is due to take place on Thursday 29th March at The Jumeirah Carlton Tower, London.

Feature: Big Brand Special

What do Wonderbra, Microsoft, Diabetes UK, The Metropolitan Police, Madam Tussauds, Daily Telegraph, Honda Cars, Marmite, Johnnie Walker and Pot Noodles have in common? Answer; they all feature in entries received for the ISP Awards 2007.

Feature: European Up-date

On the 9th January the final text on the Regulation on Nutrition and Health Claims made on food came into force. It applies to claims used in labelling, to the presentation or advertising of foods, to trademarks and to brand names. It covers verbal, graphic, pictorial or symbolic representations that state, suggest or imply that a food has a particular characteristic.

Feature: The joys of being a (female) Awards Administrator.

Brenda Simonetti single-handedly (well, with a little help from her friends), deals with the hundreds of entries received at the ISP offices for the ISP Awards.

Some things never change. Whether there are 100 or 900 entries no more than six ever arrive before the closing date.

Feature: Women in Sales Promotion – a powerful influence

Where would the men in the sales promotion industry be without dynamic women driving the business forward?

I can already envisage men fuming in disagreement while many women shout – ‘appreciation at last!” Before both sides dash off letters to the editor, let’s take a look at the facts...

Feature: Brand Microsoft

How do you measure the success of a brand? The acheivement of original objectives? Huge profits? Market dominance? Global ubiquity? Awards and recognition from the likes of the Queen and Time Magazine? The highest charitable giving status for a private company in the world? By all these measurements Bill Gates’ Microsoft Corporation has undoubtedly transcended rival corporations, technology related or not. With the recent launch of Vista operating system and comfortable predictions that 70% of all computers will be using Vista by 2011 surely Brand Microsoft has little to worry about – it’s market dominance would seen assured.

Feature: Where are you now?

Each month we catch up with a recent ISP diploma graduate. This month we speak to Alistair Niven.