Feature: Promoters’ problem page plea

More and more people are using sales promotion than ever before but understand it less and less, says Andrew Marsden, president of The Marketign Society, chair of the CAP Code review working group and former marketing director of Britvic Soft Drinks

Feature: Incentive products: Easter parade

With Easter only weeks away, Rachael Glazier looks at the range of confectionery on offer for promotions, gifts and incentives

Feature: Specialist print and DM: Power of the press

New approaches to print, such as Royal Mail’s chocolate letters (pictured) are creating opportunities for promoting sales through more engaging one-to-one relationships

Feature: Digital marketing: Microsites

Growth in broadband speeds and computer processing power are creating greater opportunities for brands to interact and engage with consumers

Feature: Vouchers and gift cards: Into the loop

Technological developments mean that launching a gift card is becoming easier, creating new opportunities for businesses of all sizes to promote sales. A growing number of retailers, such as Marks & Spencer (pictured), are investing in card programmes

Feature: Motivation: Real-time rewards

Going online provides opportunities for interaction and engagement for organisers of staff incentive programmes. Mark Ludmon examines the different solutions on offer, with case studies about Microsoft UK (pictured) and Škoda

Feature: Digital marketing: One man and his blog

Mark Tungate, author of Branded Male, Adland and Fashion Brands, looks at how brands targeting men are missing out on a one-to-one marketing opportunity online

Feature: Vouchers and gift cards: Prepare to be prepaid

Andrew Johnson, director-general of The Va, the trade body for vouchers, gift cards and stored-value solutions, promotes this year’s Va Conference

Feature: London Pedicabs pedal for promoters

From Nurofen and Tesco to Vodafone and Volvo, brands have turned to bicycle-drawn cabs to support their promotional marketing campaigns. A profile of London Pedicabs, the outdoor media company.

Feature: Sales promotion: Towards a definition

Tricia Weener, managing director of Intelligent Marketing, challenges what is meant by “sales promotion”, and whether any definition does it justice

Feature: Motivcom, BI and Carlson win with Eventia

Nigel Cooper, director of motivation and events group Motivcom, received the outstanding achievement award at the annual Eventia International Awards this month. Gold awards went to programmes created by P&MM, BI and Carlson Marketing. Click below for full details of all the winners.