Feature: easyGroup: still a brand manager’s dream

Tiger Woods burst onto the international scene in 1996. Youthful, full of new ideas and intent on undoing the existing golfing hierarchy, ‘The Tiger’ would come to be a sporting superpower. Today, he is feted wherever he goes; the fatted calf is slaughtered in his honour; and his brand values, honesty, youthfulness and polite disrespect for the established order, are so strong that the product endorsements just keep rolling in.

Feature: European Update

Two big issues dominated the European marketing/legislative agenda as 2006 drew to a close. Firstly there was the advertising and promotion of food products to children, and secondly the subject fondly known as ‘TV Without Frontiers’. Each of these could have major long-term implications for the UK marketing communications industry.

Feature: The Big Issues for 2007

Here’s our guide on some of the major topics to look out for in 2007…

Feature: Where are you now?

Each Month we catch up with one of last years ISP diploma graduates…Sara Gibbs now work at The Marketing Store.

Feature: Internet Marketing

The impact of the internet on global society today is so revolutionary that describing it as a revolution isn't revolutionary enough. The internet has slowly crept up on us, after all the initial hype, and transformed how people live, work, spend their leisure time and how they buy things.

Feature: Microsites

Sales promotion typically requires two way communication between the consumer and brand. The internet provides a media that is ideal for this relationship and microsites in particular are changing the way in which promotions are built.

Feature: Proud to be in Sales Promotion

As new year’s resolutions become out of date and we all start to say – well maybe next year, I am faced with having made resolutions that cannot be made annually and have to make the most of this, for me, once in a lifetime opportunity.

I am honoured to have been elected as Chairman of the ISP, a venerable trade body that has been around since 1933 – and to many people in the marketing industry it looks and feels its age.

Feature: Top Ten Travel Tips

1.

Always use a fully licensed supplier who is ABTA, ATOL and IATA registered. This will give the client and consumer full protection and peace of mind.

Feature: All abroad?

There were several things for which we will remember 2006 - maybe the winking Portuguese winger during the world cup or Madonna causing controversy by adopting a new child.

For others it will be the year that we finally woke up to the reality of global warming and how soon it will change our lives.

Feature: Guest speakers announced for conference

Thursday 29th March will see the largest group of leading industry experts from the voucher and gift card market bought together for the annual Va Conference, which will take place at The Jumeirah Carlton Tower, London. The event, now in its fourth year, will provide valuable insight and advise into the latest trends for the market.