Feature: Experiential marketing: Show and tell

Brands could be missing out on an opportunity to engage with target audiences through experiential activity at consumer exhibitions, writes Mark Ludmon

Feature: Marketing integration: Marketing in harmony

Rich Bryson, board account director at Intelligent Marketing, explains why integrating the different media channels is more essential than ever

Feature: Vouchers and cards: Knowledge is power

Andrew Johnson, director-general of The Va, the trade body for vouchers, gift cards and stored-value solutions, looks back at a good year for vouchers and gift cards and predicts further growth in 2008

Feature: Incentive products: Leisure seekers

In a time when people are increasingly time-poor, incentives offering a chance to spend time relaxing or with the family are growing in popularity

Feature: Mobile marketing takes off

Robert Thurner, commercial director of mobile marketing specialist Incentivated, looks back at 2007 and forecasts some of the key mobile trends for 2008

Feature: Direct marketing: Opening doors

Opportunities for more sophisticated data planning are set to boost the use of door-to-door marketing for promotions

Feature: Technology for Marketing & Advertising

Join the Sales Promotion team at the Technology for Marketing & Advertising exhibition on February 12 and 13 at Earl\\\'s Court, London. It is bigger than ever, providing marketers with information on digital marketing and new technology.

Feature: Staff motivation: Beyond recognition

Recognising the achievements of staff can help to promote sales, reduce staff turnover and increase profits, but the marketing communications must be right or it can demotivate

Feature: Staff incentives: New year, new motivation

Libby Christie, head of operations at incentives specialist Unmissable, explains how motivating staff can help to promote sales in the year ahead and beyond