Feature: Back to school for Momentum

Staff at integrated agency Momentum proved they could be creative with a paint brush as well as a campaign by redecorating a school.

Feature: Riders on the storm

If you thought May’s weather was depressing, it was more of an ordeal for Wax Communications’ Dave Littlewood (pictured) who withstood wind and rain to complete a 262-mile sponsored charity bike ride from Lymington to Land’s End.

Feature: Wind turbine is no wind-up

Trevor Baylis (pictured), inventor of the wind-up radio, was the special guest at an event where Toucan’s Mike Benn and Gary Rapps celebrated the arrival of a new wind turbine at their offices in south London

Feature: Fotorama whips agencies into shape

Staff from agencies and promoters dressed up as Indiana Jones and scaled steep underground escalators and fought their way through hordes of grumpy commuters to attend the 25th anniversary of fixed-fee company Fotorama.

Feature: Give brands a sporting chance

David Atkinson, managing partner at Space, examines the opportunities for brands to leverage the opportunities from sport this year and beyond

Feature: Brand profile: Say goodbye to hi-de-hi

Butlins is creating promotional partnerships to help it keep pace with today’s holidaymakers

Feature: B2B marketing: Finola Fogg and Best Western Hotels

Best Western Hotels turned to Finola Fogg and Foundation Marketing Communications to boost conference bookings, reports Mark Ludmon

Feature: B2B marketing: Yell.com B2B campaign is ‘knock-out success’

Chemistry Communications created a business-to-business campaign to engage with media planners and motivate them to direct advertising spend into Yell.com, writes Mark Ludmon

Feature: Business-to-business marketing: Loyal retainers

Retaining customers and driving up their spend is a priority for business-to-business suppliers as it is on the high street, reports Mark Ludmon

Feature: Motivation: Experience preferred

Companies are helping employees to improve their skills and work-life balance by investing in inspiring experiences, reports Mark Ludmon

Feature: Luxury incentives: Objects of desire

Catherine Forrest (pictured), business incentives manager at House of Fraser, examines how luxury incentives have evolved

Feature: Promotional risk management

With their role in most UK promotions, risk management specialists reveal their view on trends in promotional marketing. Rachael Glazier reports

Feature: Incentive products: Electric dreams

While a Wii may be hard to find, Rachael Glazier discovers there are plenty of other electrical and electronic products available for incentives and promotions

Feature: Achieving buy in from procurement

The word “procurement” may strike fear into the hearts of agencies, but Rod Geoghegan (pictured), business development director at promotional marketing agency Wax Communications, shows how, with understanding and an inclusive approach, you can make procurement work for you

Feature: Vouchers and gift cards: Weathering the credit crunch

Travel incentives remain popular when the economic climate is looking gloomy, reports Andrew Johnson, director-general of The Va