Feature: DMA Digest: Trophy life

Mike Barnes, director of marketing and business development at the Direct Marketing Association, on industry awards

Feature: Special report: Women in marketing

A special report examining the challenges facing women seeking senior roles in marketing, plus profiles of some of the industry’s leading female directors

Feature: Special report: Women in marketing profiles

As part of a special report on women in sales promotion, we profile a selection of women in senior positions in marketing

Feature: Rethinking the gender agenda

Tricia Weener, managing director of female-owned agency Intelligent Marketing, questions whether women need a different approach when it comes to targeting them in marketing campaigns

Feature: Market intelligence: Katharine Roseveare

Katharine Roseveare (pictured), who founded agency Intelligent Marketing with Tricia Weener, talks to Becky Munday of Mando Brand Assurance about her career and building a new agency from scratch

Feature: Free offers in free fall

Could BOGOF and free gifts be consigned to the bargain bin of history under new Regulations due to be introduced in May?

Feature: Digital marketing: Sealed with a click

While the number of gift cards in the UK has soared, advances in technology are slow to percolate through to allowing vouchers and cards to be used online

Feature: Vouchers & Gift Cards: Ask the audience

Understanding the hopes and dreams – and other demographics – of staff is essential for a successful motivation programme

Feature: Promotions: Vouchers go viral

Helen Garrett, account manager at Poulters, looks at the growth of vouchers as a sales promotion mechanic and their increasing use via digital channels

Feature: Vouchers & gift cards: Prepay day

Tony Craddock, chief exeutive of Giftex Prepay, looks at how gift cards can influence consumer behaviour and successful programmes around the world, plus a preview of this June’s Prepaid08 conference

Feature: Vouchers & gift cards: Mark the cards

Andrew Johnson, director-general of The Va, considers the growing diversity of gift cards from traditional retailers to business-to-business

Feature: Incentive products: Bought to book

From Nestlé to the Guardian, books have proven to be an engaging incentive for promoting sales

Feature: Agencies named as the best to work for

Agencies Meteorite, Haygarth, JJ and RPM are among employers from the marketing and media sector to be named as the top 100 small companies to work for. Comments and voting from their own workforces helped them to win the accolade in the first league table published in the annual Sunday Times Best Companies To Work For surveys.