Feature: It's not just a London thing...
Agency life is usually associated with working in the London. However, there are now more agencies producing great work with big brands in all corners of the country. Fergus McCallum, our new guest editor and CEO TEQUILA\ Manchester has experience of this and reports on the differences faced when running an agency outside the capital.
Feature: Wake up and smell the bacon
Let’s be honest, the majority of marketing activity simply doesn’t work. Eight out of ten product launches now fail. It’s a staggering statistic when you consider all the millions being spent on launches, advertising, point of sale, direct marketing and whatever other tool is plucked out of the marketing kit bag to get the public buying.
Feature: A view from Ireland
Elevator Promotional Marketing is Northern Ireland’s only specialist promotional marketing agency, and the ISPs only member there. We speak to Sara Callanan, its founder who learned her trade with various London agencies before moving to Northern Ireland in 1994.
Feature: Sales Promotion for Sheep
Ian Moore of Blue-Chip Marketing in Edinburgh provides a perspective on creative life in the Regions.
Feature: You are what you give
The gift card is changing; the technology involved is constantly evolving making the card more than simply another form of payment. But for most issuers, there is still work to be done on the basic principle of presentation.
Feature: Education Column
BD-NTWK’s Nick Collins updates us on how his studies are going for this year’s ISP Diploma.
Feature: European Update
The big news from Brussels this month is that the European Parliament has now reached an agreement on the AVMS Directive. In terms of food advertising, the text now requires all member states to encourage codes of conduct on unhealthy foods, particularly those in the HFSS (high in fat, salt or sugar) category.
Feature: E-tendering – a key medium to pick up business
With 2012 drawing closer and big companies ever refining the methods they use to deal with suppliers, e-tendering is very much a part of what will become day-to-day supplier client relations.
Feature: The Generation Game
The recent Va conference provided a great platform to keep our members up to date with the many innovations and debates that are fuelling the evolution of the industry and equally provided inspiration for association members to continue working towards long-term success.
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