
The November issue Guest Editor, Nick Adams, managing director of experiential agency Sense, warns marketers to get their house in order over experiential marketing – or risk regulation

Expenditure in staff rewards and structured motivation programmes is increasing as organisations recognise its value to performance and productivity, reports Mark Ludmon

Mark Ludmon finds out what it takes to follow a career in motivation and incentives

National Thank You Week encourages bosses to acknowledge their employees’ hard work because, if they do, their business will reap the benefits through increased productivity and decreased recruitment costs, says Maritz managing director Nick Bender (pictured).

Incentives companies are responding to the increasing demand for environmentally friendly travel. Mark Ludmon examines future opportunities for trips and experiences in motivating staff

Controversy over the use of red-button voting on TV shows has not dented the popularity of interactive TV for marketing, reports Mark Ludmon