Feature: Mobilise your sales promotion

Robert Thurner, commercial director at mobile marketing specialist Incentivated, looks at the opportunities for mobile technology in promotions from text-to-win competitions to new technologies such as mobile couponing, quick-response codes and Bluetooth.

Feature: Pitchers of innocence

Innocent Drinks has maintained its dominance of the smoothie category through creative sales promotion, from Project Supergran and Buy One Get One Tree through to engaging brand experiences

Feature: Negotiating the roster maze

No matter what size your company is, at some point you may find yourself in need of some agency support. Tony Spong, head of direct marketing, sales promotion and integration at consultancy AAR, provides advice on finding the right partner