Feature: Licensing: Up and down the property ladder

In spite of the end of licensing link-ups for HFSS food and drink, Mark Ludmon finds there are more opportunities than ever for marketers to link brands with film and TV

Feature: Brand Licensing Europe

A preview of Brand Licensing Europe, the annual exhibition at Olympia, London, on October 1 and 2

Feature: Digital watch: Walkers Do Us a Flavour

David Atkinson, managing partner at agency Space, gets creative at www.walkers.co.uk

Feature: Brand profile: Ribena

By targeting young adults and highlighting a natural environmentally friendly image, Ribena is expanding with increased sales and new variants

Feature: Direct marketing: Keep your friends close

Mike Barnes, director of marketing and business development at the Direct Marketing Association, on social networking websites

Feature: Integrate experiential marketing with digital

Simon White, marketing and business development director of Momentum UK, on integrating experiential with digital

Feature: Buying into affiliate marketing

Emily Cubitt examines how affiliate marketing can work as a channel for sales promotions

Feature: Vouchers & gift cards: Motivating by email

Voucher and gift cards are being joined by e-vouchers as an incentive product, reports Andrew Johnson, director-general of The Va, the trade body for vouchers, gift cards and stored-value solutions

Feature: Vouchers and gift cards: Where next?

Kevin Harrington, research and development director at Sodexo Pass - the company behind SayShopping vouchers and SayMotivation Pass - looks to the future of vouchers and gift cards

Feature: Motivation: First contact

Successfully incentivising call centre staff is a key way to promote sales for your business and clients, reports Mark Ludmon

Feature: Gift cards: Design for giving

Gift cards are not only a useful tool for sales promotions, they can help to drive sales through good packaging, point-of-sale and design, reports Mark Ludmon

Feature: Incentives: Christmas present

Despite the cold wind of an economic downturn, Christmas is the time to reward and thank customers. Mark Ludmon provides a guide to products for incentives and promotions

Feature: National Incentive Show and Call Centre Expo

SalesPromo.co.uk previews this month’s exhibitions at Birmingham NEC - the National Incentive Show from September 16 to 18 and Call Centre Expo on September 16 and 17.