News: Bouncer invades pitch in ‘aggressive’ campaign

A real-life bouncer will be helping to encourage cricket fans to go to the Brit Oval for the Natwest Pro40 – a more aggressive form of the game. The campaign, using experiential and ambient media, has been created by agency CMW.

News: Experiential agency expands with regional office

London-based brand experience agency i2i Marketing has expanded with a new regional office in the west of England. Managing director Bruce Burnett (pictured) said it was reacting to client demand for more localised services.

News: Proposed new laws threaten alcohol promotions

The government has announced that it is planning to ban “irresponsible” price-based promotions as part of its consultation on tackling binge-drinking. Public health minister Dawn Primarolo (pictured) unveiled a consultation document that could lead to new legislation restricting promotions such as sampling, point-of-sale and price deals.

News: Unilever UK appoints supply specialist

Unilever UK has appointed Asian Sourcing Link to supply all promotional goods for the UK business, managing its spend across the foods and personal care division.

News: Top London spa goes on the road

London’s leading ladies spa, The Sanctuary (pictured), is promoting its range of products through a nationwide tour in September. Experiential agency iD has created a campaign providing free spa experiences.

News: In-store promotions support Greencore launch

The Greencore Group has supported the launch of its new brand of Kiveton’s Kitchen chilled meals for the convenience sector with sampling, field marketing and other in-store promotional activity, handled by Brahm.

News: Freeview Plus adds newspaper promotions

Free-to-air digital TV platform Freeview has launched a promotional campaign in the national press highlighting how its recording functions are ideal for people going on holiday. It has been put together by Cocktail Marketing.

News: Kerrygold woos female shoppers with bag

Butter brand Kerrygold is running an on-pack promotion offering a stylish 100 per cent pure-cotton bag. It is part of an integrated campaign created by Woo Communications.

News: Young people ‘get the smile’ with Colgate

Colgate-Palmolive is running an integrated campaign across a range of media, including experiential, digital and door-drop, to launch a variant in its Colgate Max toothpaste range. Agency Billington Cartmell has created activity around the theme “Get the smile”.

News: Disaronno targets stylish young women

First Drinks Brands has sent out “style squads” to provide pampering prizes as part of a campaign to promote its Disaronno amaretto liqueur to fashion-conscious young women this summer. The activity also includes a neck-collar promotion offering luxury prizes.

News: Ribena gives away ‘a grand a day’

GlaxoSmithKline’s Ribena has launched a promotion offering the prize of “a grand a day” as part of efforts to position the brand as central to a British summer. The integrated campaign has been created by Billington Cartmell.

News: Ford brings golf into railway stations

Ford is using experiential and outdoor media to bring golf into railway stations across the UK. Titan Outdoor and Mindshare have developed the interactive campaign to showcase the new Ford Mondeo Titanium X Sport.

News: Clay reappointed for Burger King sampling

Burger King has reappointed experiential agency Clay London to develop a sampling tour for its ice cream offer. It will focus on the limited-edition Summer Berry Burst flavour in its BK Fusions range.

News: Advertising Association boosts management

The Advertising Association, the federation of 30 trade bodies and organisations including the Institute of Sales Promotion, has today (July 17) announced the appointment of Rae Burdon as its chief operating officer. He will work with director general Peta Buscombe (pictured).

News: Which? attacks promotions aimed at children

Promoters have hit back against claims by consumer group Which? that they are continuing to “irresponsibly” market unhealthy food and drink to children. A new report out today (July 16) criticises the food and drink industry for targeting under-12s through promotions.

News: LA Fitness promotes membership with talks

LA Fitness is working with experiential agency Goal on a programme of educational talks to women’s institutes and other local groups. It is aimed at boosting membership levels by promoting a healthy lifestyle.

News: Wyborowa campaigns for no V in vodka

Pernod Ricard UK has launched a “subversive” promotional campaign for its Wyborowa brand with the message that “there’s no V in Wodka”. It includes activity in bars and online (pictured).

News: SP fares better in downturn, reports Bellwether

Sales promotion budgets have suffered less than other areas of marketing because of the need to drive sales during a downturn, according to the latest Bellwether Report. Moray MacLennan (pictured), chairman of M&C Saatchi Europe, said it meant agencies needed to focus even more on original and innovative solutions.

News: Tuborg links with O’Neill’s for festival

Tuborg Lager has launched a national promotion in partnership with pub chain O’Neill’s, driving sales with the incentive of their local hosting a music festival headlined by top band Scouting for Girls (pictured).

News: Global Umbro promotion ends at Wembley

Umbro is promoting its brand and products through a new international football tournament in London for under-16 players, which starts today (July 14). It is being co-ordinated by experiential agency RPM.