Budget cutting by marketing departments is continuing to slow down, according to the latest Institute of Practitioners in Advertising/BDO Bellwether survey – and, with the exception of online media, sales promotion appears to be recovering fastest from the recession.
Consumers are becoming more prudent as the recession kicks in, according to new research. Nine out of every 10 UK households has become more prudent in what it buys and when and where it buys it since the recession began, according to a new study.
More than four out of five finance directors in the UK believe that companies will be better placed to compete when the economy recovers if they invest more in marketing and customer analysis during the current downturn.
The market for Sales Promotion in the UK is a growing one with good prospects for growth in the future, according to senior figures in sales promotion agencies polled on behalf of Sales Promotion maga
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