http://salespromo.co.uk Sales Promo news en-gb http://salespromo.co.uk/article/1073 Bostik, owner of the Blu-Tack brand, is challenging amateur movie makers, schools and colleges to produce an advert which it can use to promote the sticky blue stuff next year, which will mark the product’s 40th birthday. Entrants need to devise, script and produce an animated Blu-Tack movie ad up to 30 seconds long. The winner -- chosen by judges including leading admen and an animation expert from Nick Park’s Aardman Animations -- will receive £2,000 worth of computer equipment or software of their choice, to make even better movies. Wed, 21 Oct 2009 21:09:13 +0200 http://salespromo.co.uk/article/1073 http://salespromo.co.uk/article/1072 Doritos is launching a campaign based around hugely successful video game Guitar Hero on the Xbox Consumers who buy Guitar Hero packs of Doritos can visit the snack brand’s website, where they can enter an on-pack code which gives them access to a special advergame version of Guitar Hero. They have to play the game against the campaign’s lead character, Alan (who also features in the TV and other advertising for the promotion). If they can survive for a certain length of time, they will be entered into a draw to win one of three Guitar Hero 5 kits, which are being given every day for 80 days. Tue, 20 Oct 2009 17:07:24 +0200 http://salespromo.co.uk/article/1072 http://salespromo.co.uk/article/1071 Theatre Tokens, the national theatre gift voucher operated by the Society of London Theatre (SOLT), has launched a new advertising campaign created by independent London agency Clinic, which was recently appointed as the company’s new creative agency following a four-way pitch. The campaign comes as Theatre Tokens celebrates its 25th anniversary and is intended to bring a fresh, dynamic and theatrical new look to its products and advertising campaigns. Thu, 15 Oct 2009 21:18:37 +0200 http://salespromo.co.uk/article/1071 http://salespromo.co.uk/article/1070 Kinder Bueno is partnering with Toni&Guy to target females in their 20s who like to take ‘time out’ by pampering themselves at beauty salons. The confectionery company will be distributing 486,000 samples through 270 Toni&Guy salons nationwide throughout October. Customers in Toni&Guy salons will be offered a Kinder Bueno with their tea and coffee, as well as a sample to take away with them. The primary objective is to drive trial of Kinder Bueno with Toni&Guy’s client base, and position the brand as the perfect treat for relaxing in an indulgent environment, reinforcing the Kinder Bueno ‘A Little Bit Of What You Fancy’ campaign concept. Tue, 13 Oct 2009 11:06:57 +0200 http://salespromo.co.uk/article/1070 http://salespromo.co.uk/article/1069 Powerade, the Coca-Cola-owned brand which is the official sports drink of Team GB at the Olympics, is running an on-pack promotion this autumn to motivate consumers to get exercising. The promotion also marks Powerade’s partnership with the Great Events Series and Take to the Streets. From October, consumers that purchase a bottle of Powerade will have the chance to win one of up to 50,000 iPod shuffles. In addition to the iPod Shuffle, every winner receives a free downloadable training tool, Powerade Pulse. Mon, 12 Oct 2009 15:32:58 +0200 http://salespromo.co.uk/article/1069 http://salespromo.co.uk/article/1068 Beverage Brands is promoting its WKD Iron Brew variant in pubs and bars with a ‘Play Your Cards Right’ style challenge, in which drinkers can win £100 by correctly guessing a sequence of cards. Scratchcards with a £100 prize will be given away with bottles of WKD Iron Brew, while a ‘Brew or Bust Crew’ will be bringing the card-based theme to life in selected outlets, with a range of games using giant playing cards. Winners of these games will get vouchers for WKD products. There will also be WKD Iron Brew sampling in some outlets. Fri, 09 Oct 2009 17:43:36 +0200 http://salespromo.co.uk/article/1068 http://salespromo.co.uk/article/1067 American whiskey-based liqueur Southern Comfort is supplying a limited-edition Voodoo POS kit to pubs and bars in the run up to Halloween. The Voodoo kits include posters, table cubes, staff lanyards and ‘Voodude’ key rings for customers to receive when they purchase a Southern Comfort long drink. The drink, owned by Bacardi Brown-Forman, has also created cocktails and long drinks to celebrate the link between its home town, New Orleans, and the Voodoo tradition. Fri, 09 Oct 2009 17:22:15 +0200 http://salespromo.co.uk/article/1067 http://salespromo.co.uk/article/1066 Hardys, the UK’s best-selling wine brand, is supporting its sponsorship of Channel 4 TV’s Come Dine With Me with a free cookbook promotion and the chance to win a free case of wine and £50 in grocery vouchers. The cookbook promotion is running in 200 Tesco stores in November, with consumers who buy two bottles of Hardys Nottage Hill eligible to pick one up. Meanwhile, Waitrose will launch a text-to-win competition giving adult consumers the chance to win a case of Hardys wines and a grocery voucher worth £50. Thu, 08 Oct 2009 17:57:19 +0200 http://salespromo.co.uk/article/1066 http://salespromo.co.uk/article/1065 Highland Park single malt whisky is partnering with independent publishers Canongate, winner of UK Publisher of the Year 2009, to create unique literary-themed sampling experiences at specially selected book festivals across the UK. Highland Park is also running a consumer free prize draw at the events giving visitors the chance to win a weekend in Orkney with a VIP scenic plane journey and a visit to the Highland Park Distillery. The whisky, produced in the Orkney Isles and distributed by Maxxium UK, will run sampling programs at the Cheltenham Literature Festival (9-18 October 2009) and the Oxford Literary Festival (20-28 March 2010), with the opportunity to distribute over 20,000 samples to a total audience of over 170,000 book lovers. Thu, 08 Oct 2009 17:40:23 +0200 http://salespromo.co.uk/article/1065 http://salespromo.co.uk/article/1064 Sky Sports Soccer Saturday host Jeff Stelling is starring in a new promotion created by Dialogue141 for Coral. The ‘Jeff or the Ref’ campaign offers customers who place four £10 football bets a free scratch card that guarantees them a minimum prize of a free £10 bet, as well as the chance to win prizes such as HD televisions, Sky TV subscriptions, VIP football tickets and free bets of up to £100. Thu, 08 Oct 2009 17:11:51 +0200 http://salespromo.co.uk/article/1064 http://salespromo.co.uk/article/1063 Ikea is celebrating the 30th birthday of its iconic Billy bookcase range with the launch of a range of limited-edition graffiti-style bookcases, covered in Shakespeare quotes. And to back the launch of the graffiti bookcases, brand experience agency Impetus and marketing and advertising specialist Creative Orchestra have put together Shakesperience, a series of comedy vignettes based on the Bard’s most popular plays, written by top TV comedy writer Paul Powell, and performed in Ikea stores across the UK. Wed, 07 Oct 2009 12:27:57 +0200 http://salespromo.co.uk/article/1063 http://salespromo.co.uk/article/1062 Uncle Ben’s Express Rice is relaunching with a series of promotional activities. A one-off PR stunt in London’s Leicester Square on Friday September 25 offered consumers the chance to win a gold bar worth £20,000 if they could crack the Uncle Ben’s Express Safe in 22 seconds. Participants and onlookers received leaflets with Money Off Next Purchase coupons. Other activity during October will include sampling and couponing in-store. The in-store marketing creative for the re-launch of the range was designed and developed by Life Agency, which also worked on the Express Rice ‘Summer Eating‘ campaign. Wed, 07 Oct 2009 11:57:19 +0200 http://salespromo.co.uk/article/1062 http://salespromo.co.uk/article/1061 Velvet toilet tissue is upping its involvement with the Royal Botanic Gardens, Kew, with the building of a new play area for children, called ‘Treehouse Towers’, which is set to open during the October half term. ‘Treehouse Towers’ will be an outdoor tree-themed extension to Kew Gardens’ existing covered play area, Climbers and Creepers, and will be large enough for 300 children to enjoy at any one time. Tue, 06 Oct 2009 17:15:23 +0200 http://salespromo.co.uk/article/1061 http://salespromo.co.uk/article/1060 Acorne is looking to harness the power of social networking to promote its exhilaration experience packages, as part of a complete website relaunch. The company has broken with the traditional catalogue format and has instead opted for an interactive user experience, with consumers invited to rate experiences, blog about them and share their comments, thoughts and other content including pictures with friends. Tue, 06 Oct 2009 16:53:21 +0200 http://salespromo.co.uk/article/1060 http://salespromo.co.uk/article/1059 Construction workers across the UK will be supporting Breast Cancer Awareness Month by wearing pink hard hats through October. The campaign aims at encouraging people to ‘Protect Yourself - Be Breast Aware.’ It launched at London’s St Pancras International station yesterday (Thursday 1 October) with employees of engineering services and facilities management company Emcor UK donning the pink hats and forming the number 46,000, the same number of people who pass through the station during the average working day and the same number diagnosed with breast cancer every year, and the Breast Cancer Awareness Month logo. Fri, 02 Oct 2009 11:18:05 +0200 http://salespromo.co.uk/article/1059 http://salespromo.co.uk/article/1058 Experiential agency iblinkworld (formerly iblink) is to run a one-day live marketing campaign backing the launch of New Bassetts Soft & Chewy Daily Energiser, a vitamin supplement for professional working women. Combining heavyweight sampling and experiential activity, the campaign is set to run on October 9th from 7.00am at London’s Liverpool Street, Victoria, Paddington and Waterloo stations. Commuters’ attention will be drawn to the activity by professional dancers wearing ‘Jump out of the slump’ t-shirts performing to music on mini trampolines, while brand ambassadors will distribute product samples and branded Oyster card wallets containing an information leaflet with a £1 money-off voucher. Thu, 01 Oct 2009 12:10:49 +0200 http://salespromo.co.uk/article/1058 http://salespromo.co.uk/article/1057 McDonald’s has linked with kids TV program Planet Cook to give away Planet Cook-branded promotional items as part of a new initiative which will see the fast food giant promoting family cooking at home. Planet Cook, which features popular TV chef Kevin Woodford as Captain Cook and the voice of Ruby Wax as a computer, involves children, the Cook Cadets, trying to cook a meal against the clock. The show includes cookery tips, health information and educational footage of the natural world. It started on the BBC and will soon be airing in the daily breakfast slot on Channel 4, 4oD (4 on Demand online) and its +1 channel. Tue, 29 Sep 2009 10:25:46 +0200 http://salespromo.co.uk/article/1057 http://salespromo.co.uk/article/1056 Sainsbury’s is to print and hand out Money Off Next Purchase coupons hundreds of branded and Sainsbury’s own-brand products at the till. What coupons consumers get will be based on either individual customers’ shopping baskets or, if they are Nectar Card holders, on historic purchasing patterns. Sainsbury’s claims the new ‘Coupons at Till’ initiative is its biggest investment in customer loyalty since the launch of the Nectar Card in 2002. It has earmarked a multi-million pound budget over the next five years. Mon, 28 Sep 2009 18:02:15 +0200 http://salespromo.co.uk/article/1056 http://salespromo.co.uk/article/1055 DEFRA is using high street gift vouchers to encourage people to volunteer for conservation work as part of the Muck In4Life campaign, launched this week. Muck In4Life is intended to encourage families and people of all ages to take part in conservation volunteering, with all sorts of activities on offer including bird surveying, pond de-sludging, coppicing, scrub bashing and path building. DEFRA (the Department for the Environment, Food and Rural Affairs) is suggesting that people can also get fit and healthy and enjoy the countryside. Wed, 23 Sep 2009 15:55:57 +0200 http://salespromo.co.uk/article/1055 http://salespromo.co.uk/article/1054 UK football fans can win FIFA 2010 World Cup prizes, including match tickets, in return for uploading films of their own goal celebrations, as part of Coca-Cola’s ‘‘What’s Your Celebration’’ promotional campaign. In addition to the User Generated Content element of the promotion, Coca-Cola and FIFA have created an award to recognise the tournament’s best goal celebration by a footballer or team, with fans voting for their favourite at FIFA.com. And, for every goal scored during the 2010 FIFA World Cup and celebrated with a dance, Coca-Cola will also fund a new community water initiative to bring safe water to a school on the continent. Mon, 21 Sep 2009 17:41:11 +0200 http://salespromo.co.uk/article/1054 http://salespromo.co.uk/article/1053 The SPAR and VIVO convenience store franchises in Northern Ireland are featuring Paddington Bear in a 13-week pre-Christmas sales promotion put together for the chains’ owner, Henderson Group, by The Continuity Company (TCC). Paddington, who has recently courted controversy by appearing in advertisements for Marmite, will be available in four variants ranging from 10 inches to 20 inches. The promotion will be available in all 291 Northern Irish stores. Mon, 14 Sep 2009 17:13:42 +0200 http://salespromo.co.uk/article/1053 http://salespromo.co.uk/article/1052 Young British football fans are being given the chance to be the Official Ball Carriers at nine of the UEFA Cup UK home-games, in a competition created by Closer. Closer, the experiential marketing arm of Billington Cartmell, was appointed by adidas to drive awareness of its partnership with the UEFA Champions League and extend its ‘ultimate stage’ UEFA platform. Mon, 14 Sep 2009 17:03:15 +0200 http://salespromo.co.uk/article/1052 http://salespromo.co.uk/article/1051 Mateus, the Portuguese rosé wine distributed in the UK by First Drinks, is running a sampling programme at this year’s Mayor’s Thames Festival on 12th and 13th September. The wine brand will also be trying to break the world record for the world’s biggest ‘cheers’. TV presenter and chef, Simon Rimmer, will be hosting the record attempt and starting the toast on Sunday 13th September. Tue, 01 Sep 2009 17:57:38 +0200 http://salespromo.co.uk/article/1051 http://salespromo.co.uk/article/1050 Coca-Cola has launched a special edition charity can on behalf of non-profit organisation Peace One Day and will be further supporting the charity through a competition on its Coke Zone online loyalty scheme One million 330ml can will be available to help promote the charity’s message of peace and to raise awareness of Peace Day, which takes place on 21 September 2009. The specially designed cans will feature the Peace One Day logo and the message ‘what will you do?’ asking Coca-Cola consumers to make their pledges for action on Peace Day on 21 September. Thu, 27 Aug 2009 09:47:24 +0200 http://salespromo.co.uk/article/1050 http://salespromo.co.uk/article/1049 Livingston Designer Outlet is going to extend the use of Proximity marketing after a successful four month trial period which saw 30% of shoppers make use of the service. The project has been run in conjunction with Hypertag, a provider of proximity marketing solutions. Bluetooth has been installed at key locations and sends out special offers directly to shopper’s mobile phones as they walk past and through the outlet. The digital content works with most mobile phones and receiving a download is both free and optional. Wed, 26 Aug 2009 15:21:39 +0200 http://salespromo.co.uk/article/1049 http://salespromo.co.uk/article/1048 Drinks distributor Maxxium has appointed Multiply as below-the-line agency for Russian vodka Stolichnaya. Multiply have already completed an on-trade kit which will be used in 1000 UK bars and will work on point of sale and signature drink awareness campaigns. It’s the first time Stoli’s new creative platform – which focuses on a modern and stylish interpretation of Russia – has been used below the line. Wed, 26 Aug 2009 15:09:45 +0200 http://salespromo.co.uk/article/1048 http://salespromo.co.uk/article/1047 The Trentham Estate, an award-winning leisure destination in Staffordshire, has linked with hugely-successful book series The Dangerous Book for Boys to create a series of interactive survival skills events for families. The partnership was created by Rocket Licensing, Tue, 25 Aug 2009 10:46:31 +0200 http://salespromo.co.uk/article/1047 http://salespromo.co.uk/article/1046 Weetabix is offering consumers the chance to win £1 million in cash with an on-pack promotion across its key brands. The £1m giveaway will appear on packs of Weetabix, Weetabix Bitesize, Weetabix Minis, Oatibix, Ready Brek and Weetos. Created by agency Dialogue141, the promotion will appear in store from the beginning of September. Tue, 25 Aug 2009 10:34:37 +0200 http://salespromo.co.uk/article/1046 http://salespromo.co.uk/article/1045 PizzaExpress has launched a voucher campaign to promote its new range of ‘At Home’ pizzas by issuing £1 and £2 money-off vouchers to restaurant customers to redeem on the four new pizzas. The vouchers are designed to encourage trial and repeat purchase, and to reward customers for their loyalty to the brand. Thu, 20 Aug 2009 15:20:09 +0200 http://salespromo.co.uk/article/1045 http://salespromo.co.uk/article/1044 Integrated agency Exposure has been appointed by Tiger Beer as its lead agency following a three-way pitch. Exposure’s remit runs across digital, promotional and experiential channels covering both on and off-trade activity. Thu, 20 Aug 2009 15:04:39 +0200 http://salespromo.co.uk/article/1044