http://salespromo.co.uk Sales Promo news en-gb http://salespromo.co.uk/article/599 A real-life bouncer will be helping to encourage cricket fans to go to the Brit Oval for the Natwest Pro40 – a more aggressive form of the game. The campaign, using experiential and ambient media, has been created by agency CMW. Thu, 24 Jul 2008 12:30:22 +0200 http://salespromo.co.uk/article/599 http://salespromo.co.uk/article/598 London-based brand experience agency i2i Marketing has expanded with a new regional office in the west of England. Managing director Bruce Burnett (pictured) said it was reacting to client demand for more localised services. Thu, 24 Jul 2008 12:20:26 +0200 http://salespromo.co.uk/article/598 http://salespromo.co.uk/article/597 The government has announced that it is planning to ban “irresponsible” price-based promotions as part of its consultation on tackling binge-drinking. Public health minister Dawn Primarolo (pictured) unveiled a consultation document that could lead to new legislation restricting promotions such as sampling, point-of-sale and price deals. Thu, 24 Jul 2008 12:15:58 +0200 http://salespromo.co.uk/article/597 http://salespromo.co.uk/article/596 Unilever UK has appointed Asian Sourcing Link to supply all promotional goods for the UK business, managing its spend across the foods and personal care division. Wed, 23 Jul 2008 10:06:13 +0200 http://salespromo.co.uk/article/596 http://salespromo.co.uk/article/595 London’s leading ladies spa, The Sanctuary (pictured), is promoting its range of products through a nationwide tour in September. Experiential agency iD has created a campaign providing free spa experiences. Wed, 23 Jul 2008 09:48:08 +0200 http://salespromo.co.uk/article/595 http://salespromo.co.uk/article/594 The Greencore Group has supported the launch of its new brand of Kiveton’s Kitchen chilled meals for the convenience sector with sampling, field marketing and other in-store promotional activity, handled by Brahm. Tue, 22 Jul 2008 10:54:54 +0200 http://salespromo.co.uk/article/594 http://salespromo.co.uk/article/593 Free-to-air digital TV platform Freeview has launched a promotional campaign in the national press highlighting how its recording functions are ideal for people going on holiday. It has been put together by Cocktail Marketing. Tue, 22 Jul 2008 10:44:13 +0200 http://salespromo.co.uk/article/593 http://salespromo.co.uk/article/592 Butter brand Kerrygold is running an on-pack promotion offering a stylish 100 per cent pure-cotton bag. It is part of an integrated campaign created by Woo Communications. Mon, 21 Jul 2008 11:05:01 +0200 http://salespromo.co.uk/article/592 http://salespromo.co.uk/article/591 Colgate-Palmolive is running an integrated campaign across a range of media, including experiential, digital and door-drop, to launch a variant in its Colgate Max toothpaste range. Agency Billington Cartmell has created activity around the theme “Get the smile”. Mon, 21 Jul 2008 10:50:31 +0200 http://salespromo.co.uk/article/591 http://salespromo.co.uk/article/590 First Drinks Brands has sent out “style squads” to provide pampering prizes as part of a campaign to promote its Disaronno amaretto liqueur to fashion-conscious young women this summer. The activity also includes a neck-collar promotion offering luxury prizes. Fri, 18 Jul 2008 08:54:08 +0200 http://salespromo.co.uk/article/590 http://salespromo.co.uk/article/589 GlaxoSmithKline’s Ribena has launched a promotion offering the prize of “a grand a day” as part of efforts to position the brand as central to a British summer. The integrated campaign has been created by Billington Cartmell. Fri, 18 Jul 2008 08:48:52 +0200 http://salespromo.co.uk/article/589 http://salespromo.co.uk/article/588 Ford is using experiential and outdoor media to bring golf into railway stations across the UK. Titan Outdoor and Mindshare have developed the interactive campaign to showcase the new Ford Mondeo Titanium X Sport. Thu, 17 Jul 2008 11:03:05 +0200 http://salespromo.co.uk/article/588 http://salespromo.co.uk/article/587 Burger King has reappointed experiential agency Clay London to develop a sampling tour for its ice cream offer. It will focus on the limited-edition Summer Berry Burst flavour in its BK Fusions range. Thu, 17 Jul 2008 10:50:00 +0200 http://salespromo.co.uk/article/587 http://salespromo.co.uk/article/586 The Advertising Association, the federation of 30 trade bodies and organisations including the Institute of Sales Promotion, has today (July 17) announced the appointment of Rae Burdon as its chief operating officer. He will work with director general Peta Buscombe (pictured). Thu, 17 Jul 2008 10:36:08 +0200 http://salespromo.co.uk/article/586 http://salespromo.co.uk/article/585 Promoters have hit back against claims by consumer group Which? that they are continuing to “irresponsibly” market unhealthy food and drink to children. A new report out today (July 16) criticises the food and drink industry for targeting under-12s through promotions. Wed, 16 Jul 2008 14:22:26 +0200 http://salespromo.co.uk/article/585 http://salespromo.co.uk/article/584 LA Fitness is working with experiential agency Goal on a programme of educational talks to women’s institutes and other local groups. It is aimed at boosting membership levels by promoting a healthy lifestyle. Wed, 16 Jul 2008 03:03:15 +0200 http://salespromo.co.uk/article/584 http://salespromo.co.uk/article/583 Pernod Ricard UK has launched a “subversive” promotional campaign for its Wyborowa brand with the message that “there’s no V in Wodka”. It includes activity in bars and online (pictured). Wed, 16 Jul 2008 02:42:22 +0200 http://salespromo.co.uk/article/583 http://salespromo.co.uk/article/582 Sales promotion budgets have suffered less than other areas of marketing because of the need to drive sales during a downturn, according to the latest Bellwether Report. Moray MacLennan (pictured), chairman of M&C Saatchi Europe, said it meant agencies needed to focus even more on original and innovative solutions. Tue, 15 Jul 2008 14:19:41 +0200 http://salespromo.co.uk/article/582 http://salespromo.co.uk/article/581 Tuborg Lager has launched a national promotion in partnership with pub chain O’Neill’s, driving sales with the incentive of their local hosting a music festival headlined by top band Scouting for Girls (pictured). Tue, 15 Jul 2008 12:38:20 +0200 http://salespromo.co.uk/article/581 http://salespromo.co.uk/article/580 Umbro is promoting its brand and products through a new international football tournament in London for under-16 players, which starts today (July 14). It is being co-ordinated by experiential agency RPM. Mon, 14 Jul 2008 09:39:35 +0200 http://salespromo.co.uk/article/580 http://salespromo.co.uk/article/579 Gary McCall (pictured) and Nick Goring, former directors of agency Poulters, have launched a new agency, Banana Kick, specialising in the sports and leisure sectors. Fri, 11 Jul 2008 14:47:51 +0200 http://salespromo.co.uk/article/579 http://salespromo.co.uk/article/578 Bacardi Martini has launched its first-ever combined point-of-sale campaign as part of a range of on-trade promotional activities for its Martini brand. The in-bar activity was created by brand design agency Boxer. Fri, 11 Jul 2008 00:15:04 +0200 http://salespromo.co.uk/article/578 http://salespromo.co.uk/article/577 Cereal Partners Worldwide has launched an online fitness trainer across 15 European and Asian markets to help customers get fit for summer. It has been created by Manchester-based integrated agency Momentum. Fri, 11 Jul 2008 00:08:37 +0200 http://salespromo.co.uk/article/577 http://salespromo.co.uk/article/576 Pigsback.com, the online community which rewards its members for interacting with brands, has launched a high-street loyalty programme. It has partnered with loyalty management company Reward. Thu, 10 Jul 2008 14:00:13 +0200 http://salespromo.co.uk/article/576 http://salespromo.co.uk/article/575 Price promotions such as “Buy one get one free” have come under attack from the Government as part of its crackdown on food waste. Tue, 08 Jul 2008 11:29:21 +0200 http://salespromo.co.uk/article/575 http://salespromo.co.uk/article/574 Harley Street Medical Skin Clinic has appointed promotions specialist Superseeds to create promotional activity for its range of skincare products. Tue, 08 Jul 2008 11:14:49 +0200 http://salespromo.co.uk/article/574 http://salespromo.co.uk/article/573 Members of PROMOTA, the trade association for manufacturers, distributors and suppliers of promotional merchandise, have rebuffed a merger approach from the British Promotional Merchandise Association. Mon, 07 Jul 2008 11:14:27 +0200 http://salespromo.co.uk/article/573 http://salespromo.co.uk/article/572 Natasha Toothill (pictured), the gift services director at payment network Payzone, has been named as the new chairman of the VA, the trade body representing the voucher, gift card and stored-value solutions industry. Fri, 04 Jul 2008 13:58:08 +0200 http://salespromo.co.uk/article/572 http://salespromo.co.uk/article/571 Visit London is promoting the capital’s green spaces by turning one of its world-famous parks into an outside office, complete with desks and a boardroom. The Outdoor Office took over St James’s Park yesterday and today (July 4). Fri, 04 Jul 2008 11:49:41 +0200 http://salespromo.co.uk/article/571 http://salespromo.co.uk/article/570 Italian coffee company Lavazza has appointed experiential agency Iris Experience to carry out a number of events as part of a new marketing drive. Thu, 03 Jul 2008 11:15:58 +0200 http://salespromo.co.uk/article/570