posted by:Martin Croft Mon 8th Mar 2010

Coca-Cola Enterprises (CCE) is launching Schweppes Lemonade in a new take-me-anywhere 500ml bottle in March 2010, and is promoting the new format with ‘Try Me Free’ coupon activity.

Sit-up channels – operator of digital home shopping channels bid tv, price-drop tv and speed auction tv is extending its agreement with The Rocket Marketing Group . Rocket is to be the sole provider of discount and benefits membership programmes for a further three years.

Wed 3rd Mar 2010

Diageo Great Britain is putting £5 million behind a launch marketing campaign for its new Smirnoff vodka and Cola pre-mix, with in-store sampling and partnerships with retailer loyalty cards.

Mon 1st Mar 2010

Gatorade is launching a year long on-pack-promotion entitled ‘Gatorade Gives Back,’ giving away sports related prizes.